Media Resources
Promoting REAL Christmas Trees at the LOCAL LEVEL is the key to the health and growth of our industry. This year, the Christmas Tree Promotion Board has provided numerous media resources to help our members incorporate these valuable materials into our marketing efforts, for both the NJCTGA and individual member growers.
How To Incorporate KEEP IT REAL Into Your Marketing
Individual farmers can reap the benefits of a “big brand” by simply adding some of these assets to your efforts. Here are a few ways you can use the KEEP IT REAL materials:
- Add the KEEP IT REAL logo to your website
- Co-brand KEEP IT REAL by using the KIR logo AND your own logo in local print ads
- Add the KEEP IT REAL logo to your farm signs or make new signs and place them at the farm entrance and other high-traffic areas of your farm
- Consider having one of the pre-designed vinyl banners printed locally to hang at your farm
- Be sure to add the logos, banners and photos to your social media pages and accounts
- Share the KEEP IT REAL videos on your site ( a staggering 85% of the US internet audience watches videos online)!
Step-by-Step Social Media
The good news is even if you’re not familiar with Facebook, Instagram, or even social review sites like YELP!, The Christmas Tree Promotion Board makes it easy, with simple, step-by-step instructions on how to set up social media accounts AND incorporate the KEEP IT REAL campaign. Click the yellow box below to download the Social Media Guides – complete with pictures.
Benefits of Social Media
Why use social media? Simply put, BIG reach, LOWER costs. Another bonus? Less work, more profit. Here are a few reasons EVERY member should think about using social media:
- Increased Exposure to Potential Customers
- Gather More Leads
- Lower Your Marketing Expenses
- Reach a Targeted Audience
- Use Facebook Insights
- Build Brand Loyalty
- Increase Your Web Traffic
- Boost SEO (Search Engine Optimization)
How To Download Campaign Assets
Simply click the boxes below which link directly to the specific download pages at the KEEP IT REAL Campaign. You’ll find “DOWNLOAD” buttons below each of the campaign assets. Be sure to save them in a separate folder to find them easily. Be sure to incorporate the logos, banners and other images in your 2017 marketing, advertising and social media pages.
Keep It Real Downloads
Questions?
If you have any questions about using the Keep It Real campaign assets, please contact the Christmas Tree Promotion Board at: CTPBresources@gmail.com